Fubo Gaming, a subsidiary of fuboTV is making a slam dunk in the sports-betting industry after announcing a market access agreement, which will make Fubo Sportsbook an official mobile sports betting partner of the Cleveland Cavaliers when the sportsbook launches in Ohio, pending requisite regulatory approvals.
The latest announcement expands the companies current marketing partnership that was established in October 2021, which was Fubo Gaming’s first sponsorship with an NBA franchise. The market access agreement comes right off the legalization of sports gambling in Ohio.
As the first U.S.mobile sportsbook to integrate with an owned-and-operated live TV streaming platform, Fubo Sportsbook plans on launching its “market-defining” wagering platform in the Buckeye State, which will give Cavs fans are more immersive and personalized game-day experience. Not only will fans be able to enjoy wagering on the live TV platform, but Cavs fans will be able to take advantage of “incentives and special bonus offers” provided by Fubo Sportsbook at a new 3,000 sq. ft. sports lounge inside Rocket Mortgage FieldHouse.
“This is an exciting evolution of our continued partnership with Fubo Gaming,” said Len Komoroski, CEO, Cavaliers and Rocket Mortgage FieldHouse. “The Fubo Sportsbook mobile wagering platform provides leading technology, connectivity and entertainment that aligns perfectly with our commitment to innovation and engagement across every aspect of the fan experience. We look forward to the continued collaboration with Fubo as we work to establish a best-in-class sports betting marketplace to offer our fans in Cleveland and throughout the state of Ohio.”
Since getting into the sports-betting space, Fubo Sportsbook made its official launch in the fourth quarter of 2021 and is currently live in Iowa and Arizona. The platform has been picking up steam and is the exclusive gambling sponsor of the PFL Challenger Series, which will debut on February 18, 2022. With plans of turning passive viewers into active participants, fuboTV continues to improve its technology, such as adding FanView into adding FanView into its multiview feature on Apple TV, which will make the eventual in-app betting user experience easier.
“The opportunity to enter the Ohio sports betting market with the Cavaliers as our partner is a major step forward for Fubo,” said Scott Butera, president, Fubo Gaming. “Ohio has a passionate fan base who will enjoy Fubo’s uniquely integrated streaming and wagering sports betting experience. The Cavs are at the forefront of sports innovation and consistently create highly engaging fan experiences. This partnership provides Fubo instant access to a highly attractive customer base.”
In the upcoming months, Fubo Sportsbook has plans to launch in additional markets pending regulatory approvals, with marketing access agreements in 6 other states: Arizona, Indiana, Iowa, New Jersey, Pennsylvania, and Texas. Until the launch in Ohio, the Cavs and Fubo Gaming will continue to promote their partnership through an integrated marketing campaign through various media platforms and signage.