New data shows that Hamilton on Disney+ racked up more views than even Netflix’s most popular show in July. Research firm 7Park Data reveals 37% of its study panel streamed the filmed musical, blowing all other shows out of the water. The next runner up was Netflix’s revival of the popular true-crime docuseries Unsolved Mysteries with 13.7% of viewers tuning in. 7Park Data says no other show this year has even come close to reaching Hamilton’s viewership number so far.
7Park Data uses research based on a census balanced panel of 15,000-25,000 U.S. households watching on a connected TV, so no mobile devices were taken into account. Watching just 2 minutes of a program counts as a view in the results. And while that criteria might make you quick to discredit the panel results, Hamilton also accounted for the most time spent watching via 7Park-measured SVOD platforms, even outranking binge-able favorites like Grey’s Anatomy and The Office.
Hamilton is 180 minutes long, which is nothing when you compare it to an entire series like Grey’s that could run non-stop for 10 days, 20 hours, and 9 minutes. So it doesn’t seem like Hamilton racked up its views on people watching just 2 minutes. On the contrary, it may be the award-winning broadway musical drew people away from their trusty reruns.
Disney+ seems to have found a good strategy with releasing powerhouse content in waves. At launch, the streamer generated a lot of interest for nostalgia and classic content but retained viewers by dropping new weekly episodes of The Mandalorian for example. The House of Mouse quietly removed its free trial just before the big premiere of Hamilton on July 4, a tactic that seems to have paid off well.
Disney’s next big money-maker is scheduled to be the live-action Mulan which bounced around box office dates before ultimately settling on making a move to streaming since movie theaters are still out of commission. But it won’t come to your living room via Disney+ without a price – the film will be available on the streaming platform but won’t be included in the monthly subscription cost. It will be available on-demand for $29.99.
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