HBO Max Prepares for Global Expansion with a New Hire

WarnerMedia has hired Johannes Larcher, a former Hulu executive, to serve as head of HBO Max International. In August, Larher will take on the role, reporting to Gerhard Zeiler, chief revenue officer of WarnerMedia and president of WarnerMedia International Networks.

Larcher’s priority when joining the company will be to facilitate the launch of HBO Max in Latin America, which is expected to take place in 2021.

“Living at the crossroads of digital technology and content, I’m thrilled to help create unforgettable entertainment experiences for consumers in international markets and make HBO Max an indispensable streaming service around the world,” Larcher said.

Currently, Larcher is a managing director of digital at MBC Group, where he oversees Shahid, the world’s largest Arabic language streaming service. Previously, he senior vice president of international at Hulu from 2009-2013.

“I got to know Johannes as a passionate entrepreneur. His leadership skills, together with his strong direct-to-consumer and digital experience, international business foundations and tech expertise give him the perfect background to drive the growth of HBO Max beyond the United States,” said Zeiler.

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