HBO Max Will Launch Ad-Supported Tier in June

In an announcement today ahead of its Investor Day event, AT&T shared new subscriber goals for HBO Max. The company now wants to reach 120-150 million HBO Max/HBO subscribers by 2025. Previously, in October 2019, the company set that goal at 75-90 million subscribers.

In the announcement, AT&T also shared plans to launch an ad-supported version of HBO Max in June. At the same time, the streaming service will go international with launches in Latin America and the Caribbean. Launches in Europe will come in the second half of 2021.

“Our number one priority in 2021 is growing our customer relationships. It’s about more than just adding to our customer base. It’s about expanding the growth opportunity in our three market focus areas and also increasing our share within each market,” said John Stankey, AT&T CEO. “We’re focused on creating deeper relationships with our current customers to increase their daily engagement with our products and services, enabling us to gather more meaningful insights, drive loyalty, and stay ahead of their rapidly changing preferences. As demand for connectivity and content continues to grow, we are well positioned to deliver.”

We’ll be back with updates from AT&T and HBO Max during the company’s Investor Day event, beginning at 10 am ET.