Today AT&T hinted at new details about their new subscription streaming service they plan to launch later this year. This comes after AT&T announced its new service will have multiple subscription plans. Lower level plans will include ads even though you are paying. If you want an ad-free experience you will have to pay a higher cost similar to Hulu’s ad-free option.
Now AT&T’s Kevin Reilly the President of TBS and TNT said at the Television Critics Association press tour on Monday that their new streaming service will “build on the foundational ethos of HBO.” Kevin Reilly went on to say that when AT&T builds the catalog of content for their new streaming service that there is “no content in the WarnerMedia portfolio that will not be looked at for this service initially.”
We have known for some time now that AT&T’s new streaming services will focus heavily on HBO content now it sounds like the core of the services will be build around HBO.
About a week ago AT&T’s CEO said “Customers have become accustomed to advertising-free subscription services,” AT&T CEO Randall Stephenson said. “And we think HBO and a lot of the Warner Brothers content, that’s really premium content, will fit into that mold,” he said. “But there are other elements where advertising-supported models are going to be important to keep prices down, to keep costs for the consumer down and actually fund additional content acquisition and purchasing,” Stephenson went on to add.
According to AT&T, their new on-demand service will launch in the fourth quarter of 2019 and it will include three levels: a basic entry-level option that will offer movies, a premium service level with original HBO programming and “blockbuster movies,” and a final level that will include the first two plus additional content from WarnerMedia and other content providers. It is very likely that the basic entry-level option will be the one that has ads included. Higher level plans will likely be ad-free.
What do you think of AT&T’s plans and their use of HBO? Leave us a comment and let us know what you think.
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