Hisense has just announced that they have signed a multi-year partnership with basketball legend and 13 time NBA All Star Dwyane Wade to be the brand’s first ever US ambassador. Wade will support product launches and make in-person appearances for future campaigns.
“We are thrilled to welcome Dwyane Wade to the Hisense team and look forward to working with him to take the Hisense brand to the next level,” says David Gold, Vice President, Consumer Electronics at Hisense U.S. “More than just an athlete and savvy businessman, he’s dependable, competitive and shares our commitment to being the best in every aspect of his life. This partnership provides the perfect alignment for Hisense and represents our continued commitment to grow our brand in the US. We are very excited to embark on this journey to further elevate the brand together and bring sports into the home on a more intimate level.”
Hisense has a goal of using the multi-year deal to increase the brand’s recognition in the US and building connections with sports fans across the country.
“I’m looking forward to joining the Hisense team as an ambassador of their high-performing products with top-notch technology and great-looking design,” said Dwyane Wade. “Based on their dedication to excellence, their rapid growth and the way their products elevate the TV viewing and home experience globally, I am proud to partner with them in this exciting new role.”
Hisense recently unveiled its 2020 product lineup at CES 2020, which included the brand new L5 laser TV and XD9G, the first dual-cell technology TV on the market.
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