Since Dinsey+ was announced Disney has hinted at possible bundles for Disney+, Hulu, and ESPN+. Now it has been announced that Hulu and Disney+ executives are in talks about how the two platforms can work together at least on creating content.
“We are getting to a place where we can have a very fluid conversation across our platforms,” said Agnes Chu, senior VP of content for Disney +, who spoke alongside Craig Erwich, SVP content for Hulu. “We have a great deal with a documentary team, Supper Club…making exclusive content for Disney+. But part of the conversation with them is, if they have a great series that would be a better fit for Hulu, we would love to introduce them.”
Last month when talking about Hulu and Disney+ Bob Iger the CEO of Disney said “We’ll be able to manage customers across all platforms — customer data, password, user name, billing — it gives us the ability to bundle, [and] share data.” Bob Iger went on to say “Ad sales is another benefit because we’ll integrate it with our ad sales across our other our platforms.”
Hulu also recently announced plans to offer ESPN+ and Disney+ as add-ons to Hulu. The question now is will the ability to bundle result in any kind of discount for subscribers. For now, it looks like Disney plans have the two services work closely together but we still don’t know what that will mean for the end users.
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