(Editor’s Note): Updated to add info on annual pricing increases on Oct. 8th.
Beginning October 8, the price of Hulu’s on-demand plans will increase by $1/month. Hulu will increase from $5.99 to $6.99 and Hulu (No Ads) will increase from $11.99 to $12.99. The company’s support page also mentions that annual pricing on the ad-supported tier will move from $59.99 per year up to $69.99 on the same date.
Hulu’s last price adjustment for its on-demand plan was in February 2019 when the price went down from $7.99/month to $5.99/month. Both Disney+ and ESPN+ have seen recent price hikes, with Disney+ raising its price from $6.99/month to $7.99/month and the Disney Bundle going up to $13.99/month in March 2021 and ESPN+ going from $5.99/month to $6.99/month in August.
“These price increases reflect an increase in the underlying value of the Disney Plus product offering,” Chief Financial Officer Christine McCarthy said during Disney’s Investor Day when the changes for Disney+ and the Disney Bundle were announced.
With Hulu’s on-demand plans, you’ll get instant access to the streaming service’s library of thousands of current TV shows and movies, past TV and movie hits, and Hulu originals like Only Murders in the Building and Nine Perfect Strangers. Both Hulu and Hulu (no ads) allow users to stream on two devices simultaneously. Subscribers can create up to 6 profiles per account, so everyone in the house can have their own watchlist and personalized recommendations.
In its most recent quarterly earnings report, Disney shared that Hulu has reached 39.1 million subscribers.
With annual pricing also set to increase on Oct. 8th, users interested in the ad-supported plan could lock in some extra savings if they sign on before that date. At the current $59.99 rate, subscribers would save $23.89 compared to the new $6.99 monthly rate. After Oct. 8th, that annual rate would save $13.89, or about two months of service. You can check out more tips on how to save money while streaming in our recent video (embedded below).