Hulu Handmaid
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Hulu Plans to Spend $2.5 Billion on New Content

It looks like Hulu is doubling down on content with plans to spend $2.5 billion on new content in 2018.

That might sound like a lot of money, yet it’s still significantly less than Hulu’s streaming competitors like Amazon and Netflix are spending. Netflix said in its earnings report last fall that it planned to invest $6 billion in new content during 2017.

Hulu has around 12 million subscribers, so it is likely spending more money per subscriber than other services like Netflix and Amazon Prime. Netflix currently has more than 100 million paying subscribers, while Amazon Prime subscription numbers are around 80 million.

Hulu is still riding high from their recent hit The Handmaids Tail and other recent original successes. Hulu has also struck several big content deals to get access to classic Fox shows like M*A*S*H* and deals with ABC for their TGIF lineup to name a few. Hulu has already renewed the Handmaid’s Tale for a second season, and has other series like a Locke & Key adaptation and a J.J. Abrams / Steven Spielberg project in the works

Hulu has not stopped there they have been growing their live TV service and now have over 240 live locals streaming on Hulu.

So if you have not tried Hulu recently maybe it is time to give them a second look.

Source: Variety 

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4 Responses to Hulu Plans to Spend $2.5 Billion on New Content

  1. Avatar
    Vegas Steve September 15, 2017 at 11:29 am #

    Let’s see… roughly 9:1 with Netflix or 7:1 with Amazon in subs, yet they are spending 2.5 billion, more than a third of what Netflix spends. Sure, makes perfect sense.

  2. Avatar
    DonJ1973 September 15, 2017 at 2:17 pm #

    I think Hulu needs to invest in something really buzz worthy. Aside from The Handmaid’s Tale getting some award recognition none of their other scripted dramas really had much buzz like Chance, Shut Eye or even 11.22.63. They need to heavily promote it on social media and billboards like how they blow up The Marvel shows or House of Cards.

  3. Avatar
    Darren Bratton September 15, 2017 at 3:02 pm #

    I prefer the older shows they’ve been obtaining the rights to..like the TGIF shows coming in 2 weeks & the Fox shows coming, like Futurama & such…JMHO

  4. Avatar
    Iphart September 15, 2017 at 8:56 pm #

    First they need to get their ears and eyes fixed, since they can not hear and read about all the complains that people are making about the live beta’s UI.
    Also invest in hiring more competent software engineers to fix it.