One of the biggest questions in cord cutting right now has been who has the most popular live TV streaming service. Now, according to Roku, Hulu, Sling TV, and YouTube TV are the top three live TV streaming services in America.
This comes from Roku’s most popular Roku Channels list posted on its website. The list is made up from information Roku has about its users viewing habits.
According to Roku, here are the most popular live TV streaming services:
Now, it is important to note the Hulu ranking also includes people viewing Hulu’s on-demand content. Yet its place as #1 or #2 is supported by several studies that show Hulu is now the second-largest live TV streaming services in the United States, and is on track to pass Sling TV sometime this year.
At the end of the second quarter of 2019 it was reported that Sling TV was still the largest live TV streaming service with about 2.3 million subscribers. Yet Hulu is seeing strong growth as Disney claims it is the fastest growing live TV streaming service.
What is maybe most interesting is seeing PlayStation Vue at 6th place behind Philo. Recently Philo announced that August was its best month ever and has been setting records for new subscribers. This seems to have pushed Philo above PlayStation Vue.
AT&T TV includes AT&T TV in a few markets plus AT&T TV NOW (formerly called DIRECTV NOW.) Last year at this time it was predicted that DIRECTV NOW would become the largest live TV streaming service in the United States. That didn’t come to pass as DIRECTV NOW started to lose subscribers in the fourth quarter, and has continued to lose subscribers every quarter in 2019.
It is interesting to note that if Spectrum was a live TV streaming service it would have been the second largest one on this list. Xfinity would have been in 5th place behind AT&T TV. Both offer a streaming-only plan, but these plans makeup a fraction of their customer base.
It will be very interesting to see how this plays out in the years to come. Clearly, no one service has dominated cord cutting right now with Sling TV and Hulu both reportedly being within 200,000 subscribers of each other. YouTube TV also has reportedly been seeing strong growth. It is likely this list will look very different in a year or even just a few months.
Does anything on this list surprise you? Leave us a comment and let us know what you think.
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