Hulu Wants to Create Ads Targeting Binge Watchers


By

on

in

, ,

Recently we learned that Hulu planned to cut the number of ads per break. Hulu also recently cut the price of their streaming service with ads by $2. Many have wondered how Hulu can do cut its price and number of ads.  Now we have learned that Hulu plans to counter some of this by offering new types of ads like binge advertising.

In an interview with AdAge Hulu’s Head of Ad Sales Peter Naylor said, “We know if someone watched the first, second, third episode in a row, they’re binging. That’s an opportunity to create some kind of binge advertising.”

Naylor didn’t say what that would look like, but this comes after Hulu started to test pause screen ads. These ads pop up on your screen when you pause your TV.

Many streaming services are looking for ways to keep prices low by finding new ads. The balance here is how to raise money with ads without making people stop watching.

One of the ways services like Netflix and Hulu have been growing is in show ads. Have you ever noticed everyone is driving a Ford, using a Samsung phone, or drinking a Coke? Typically, that is because these companies have paid for their products to be featured in the show.

So the question is are you willing to see ads in exchange for cheaper streaming services? Leave us a comment and let us know.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.