This month the Wall Street analyst firm UBS explored how the TV market will look in 2023. According to UBS, Hulu will have a bigger market share than YouTube TV, Sling TV, DIRECTV NOW, and even the streaming services from cable companies.
According to UBS, these are the top 7 video services by market share in 2023:
1) Hulu: 35%
2) YouTube TV: 21%
3) Sling TV: 14%
4) DIRECTV NOW: 14%
5) Cable OTT: 10%
6) Other: 5%
7) PlayStation Vue: 1%
Currently, Sling TV is the largest live TV streaming service with Hulu in second place. YouTube TV and DIRECTV NOW are fighting it out for the third-largest live TV streaming service.
What is interesting is the listing of PlayStation Vue with just 1% market share. This low rating clearly shows USB has little faith in PlayStation Vue even with its extremely loyal and dedicated fans.
What do you think of UBS”s ratings for the future of live TV streaming? Leave us a comment and let us know what you think.
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