Some Hulu subscribers are receiving emails inviting them to take a survey to gauge their interest in a potential new plan with fewer live channels and a lower price point.
The survey introduction lets respondents know that the streaming service is considering adding another more basic plan, which would include fewer channels at a lower price point along with Hulu’s on demand library.
The survey goes on to ask respondents about price points and channel preferences. Price points in the different scenarios presented start at $14.99. All options presented include live broadcast channels/networks including local ABC, CBS, FOX, and NBC stations. Some options also include PBS, which Hulu is not currently offering in their live TV lineup, suggesting that the network will soon be added.
We first heard about the idea of offering smaller and less expensive plan options on Hulu after Disney acquired the streaming service. In November, Disney’s Direct-to-Consumer Chairman Kevin Mayer talked about the idea, saying “It could be, we actually haven’t made any decisions. We’re just now starting that exploration.” But offering a smaller bundle would not be easy as Disney has “certain obligations with our channel partners, we’ll have to work through if we were going to do that.”
It seems from the questions asked and the scenarios presented in the survey that the company found a way to work around those obligations with channel partners by focusing on local channels for the new package.
Would you be interested in a cheaper plan from Hulu with fewer channels? Let us know if this would convince you to change your streaming setup.
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