Hulu’s Hackathon Went Virtual This Year, Here are Some of the Highlights

Each year, Hulu holds a “Hackathon” where creators and interns can come together to develop new features to improve the overall Hulu experience for viewers. This was the 7th annual Hackathon and the first completely virtual version of the event with more than 130 “Hulugans” collaborating remotely over the course of 10 days.

The Hackathon is held to promote the development of “projects designed to better serve Hulu’s viewers, solve complex technological problems, and explore exciting new product possibilities.” Some of Hulu’s current features have stemmed from ideas hatched at the annual Hackathon throughout the years. Some of the new ideas at this year’s event are said to be “major contenders.”

Here are some ideas pitched at the 2020 event:

  • Ads for Positive Actions – which repurposes Hulu’s innovative ad technology to connect viewers — via QR codes and optional text notifications — to nonprofit organizations and social justice initiatives.
  • Shareable Playlists – which allows Hulu users to create curated playlists of their favorite content and send their recommendations to family and friends.
  • Context Switch – which addresses a common problem for Hulu employees: the stress and fatigue associated with working from home. The feature links with Hulu employees’ work schedules and sends out challenges, such as stretching exercises, throughout the workday via Slack to break up the monotony

You can click here to see a full list of the Hulu Hackathon entries.

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