A few years ago cutting the cord likely made you feel like an outsider. Now you are likely to have friends and family who have also cut the cord. Now we find out that in some cities one in five TV households have cut the cord according to Nielsen.
“We see a high concentration of OTA homes in the Southwest region, averaging 19% of households in those areas,” Nielsen said. “This makes sense, since this area is popular among Hispanics—a group, according to our profile data—that is 48% more likely to have OTA status than the average U.S home.”
This all comes as 2.5 million new American households join the movement. According to reports, the big five of AT&T, Charter, Comcast, DISH, and Verizon Fios lost 2.4 million subscribers in 2018 with the other smaller cable networks making up the remaining subscriber losses.
DISH’s losses are in addition to the 658,000 DIRECTV lost, 36,000 Spectrum lost, 19,000 Comcast lost, and 46,000 Fios lost. These numbers do not even include the losses from smaller cable TV companies like Cox. In total, pay-TV companies lost 2.5 million subscribers in 2018.
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