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LG Teams Up to Help Test 3.0 OTA TV in Phoenix

Teenager girl with remote control laying down and watching tv eating popcorn.Later this year in Phoenix there will be a test of the ATSC 3.0 over-the-air TV standard. This will test the new over-the-air TV standard that offers a long list of new features including 4K support.

The Phoenix test has been led by Pearl TV, a collaboration of E.W. Scripps Company, Fox Television Stations, Meredith Local Media Group, Nexstar Media Group, TEGNA Inc., Telemundo Station Group, Univision Communications, and providers of professional broadcast equipment.

Now LG has announced that they will supply ATSC 3.0 tuners for TVs in the Phoenix market.

“The success of the Model Market will depend on the contributions of various stakeholders,” Pearl TV Executive Director Anne Schelle said. “And the collaboration between LG and Pearl leverages our significant respective resources and expertise to help facilitate the rapid conversion of the current ATSC 1.0 broadcast standard to the next-generation ATSC 3.0 standard.”

Dr. Jong Kim, senior vice president in the LG CTO’s office, called the model market project “a key element of the commercialization of ATSC 3.0” as the new standard moves from the laboratory to the field. “We look forward to working with Pearl and Phoenix broadcasters on activities focused on technical, commercial, promotional and implementation aspects of the new platform,” said Dr. Kim, who also serves as president of LG’s Zenith R&D Lab in the United States.

We still don’t have a date for when the new 3.0 testing will start in Phoenix but look for it to happen sometime this year.

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