Fans who watch NBA games through the NBA League Pass subscription service will be happy to know that the mobile platform Buzzer is looking to revolutionize the way fans watch games. Buzzer has partnered with the NBA to provide a way for fans, especially younger ones, to watch out-of-market games via NBA League Pass. Beginning on May 8 fans can purchase multiple NBA League Pass offerings through Buzzer. Single-game and partial-game options will be available on Buzzer, similarly to the current options available on NBA.com and the NBA app.
On Buzzer, fans will be able to purchase NBA League Pass options through seamless micropayments known as “Buzzer Moments.” In a press release describing the launch, “Buzzer Moments will give fans the ability to tune into NBA League Pass at any time to watch their favorite players, teams, and milestones.”
“The NBA is an industry leader in innovation and fan experience, and Buzzer offers a new way for the league to reach fans, particularly younger Gen Z and Millennial fans,” says Bo Han, founder and CEO of Buzzer. “Through Buzzer’s hyper-personalization, notifications, and micropayments, mobile-first basketball fans will have the opportunity to watch all the amazing moments that happen night after night, driving greater viewership, engagement, and value for the NBA. Buzzer will be able to meet the needs of the next generation of sports fans with a seamless experience catered to them. We’ve always looked at Buzzer as a place to build community and our partnership with the NBA accelerates this mission and reinforces our commitment to the democratization of access to live sports and supporting fan engagement across the broader and ever-evolving live sports ecosystem.”
Buzzer is personalized for the fans and puts games into their hands as the platform allows for a simplified discovery and viewing experiences in a short-form live mobile viewing format. The platform’s user and viewing experiences are described as “frictionless” as the platform aggregates and organizes multiple live sports streaming rights into one easy-to-access mobile platform. Buzzer lets users and fans customize their notifications and alerts based on their individual preferences.
With their new partnership with the NBA, Buzzer is expanding their portfolio as the mobile platform already has partnerships with the PGA Tour and NHL. Those two partnerships were announced a month ago and Buzzer has plans to announce more partnerships for its multi-sports, aggregated platform over the next few months.
Buzzer is available to download on iOS in the App Store and Android in the Google Play Store; however, it is currently in Early Access. Once downloaded, users can select their favorite players, teams, and leagues while creating and building their profile. Since the app is in Early Access, new users will be added to a waitlist after creating their profiles as users are being let into the app on a daily basis. The official launch date for the platform will be sometime later this year. Fans can stay updated by visiting www.buzzer.com, and or by following @Buzzer on Twitter.