More Viacom-Branded Content Is Coming to Pluto TV

Today at NAB Glenn Goldstein from Viacom talked about the future of Pluto TV. Goldstein once again announced plans to bring Viacom-branded content to Pluto TV. This news comes as Pluto TV announces a new deal to bring BBC content to Pluto TV.

This was first hinted at when Viacom purchased Pluto TV. Now it is reconfirmed that Pluto TV will be slowly adding Viacom content from places like MTV, Paramount, Comedy Central, and VH1.

A few months ago, Viacom announced plans to buy Pluto TV. The CEO of Pluto TV said: “Since our launch less than five years ago, and particularly over the past year, Pluto TV has enjoyed explosive growth and become the category leader in free streaming television.” Pluto TV CEO and Co-Founder Tom Ryan continued, “Viacom’s portfolio of global, iconic brands and IP, advanced advertising leadership and international reach will enable Pluto TV to grow even faster and become a major force in streaming TV worldwide. Viacom is the perfect partner to help us accomplish our mission of entertaining the planet.”

Viacom has been clear that they plan to keep Pluto TV free. Viacom’s CEO Bob Bakish on CNBC pushed the idea of how Pluto TV as a free service is important to Viacom. “We love how (Pluto TV) fits in with over 12 million active users. We have a ton of (ads) to sell and that is where Pluto TV comes in.”

For now, I wouldn’t look for anything to change in the short term.

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