When we talk about the number of streaming services cord cutters are subscribing to, the idea of bundling always comes up. We’ve seen Disney successfully boost the numbers of Hulu, ESPN+ and Disney+ downloads by bundling the three and we’ve heard of Showtime’s talks with Amazon and Roku to bundle multiple services.
A recent study from Soda shows that most viewers aren’t interested in bundling services, preferring to subscribe to individual services instead.
The study surveyed 1,000 Americans and found that 44% use two or more streaming services each week. Then, the survey asked about which streaming services those individuals were subscribing to and how much they’re willing to pay for each service.
According to the survey, 30% of respondents would choose not to bundle their services if given the option. 14% would pay $10 per month for a bundle option, and 32% would pay $20 or more.
Here’s Soda’s breakdown of prices for some of the top services that might be included in a bundle.So, what would a bundle need to offer to get the attention of subscribers? While some networks like Showtime are hoping that their premium content will attract viewers, the survey shows that premium channels aren’t a major draw.
With saving money topping the list at 34%, these are the reasons survey respondents said they would consider bundling.While cable companies point to multiple subscriptions, each with their own monthly cost, as a reason to stick with cable, it seems that cord cutters are happy to handle multiple subscriptions unless the right offer comes up.
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