Today NBC and NASCAR announced their new partnership to bring the most live and on-demand motorsports content with their new streaming product TrackPass on NBC Sports Gold, set to launch in early December 2019. This will be Nascar’s biggest venture into the world of direct-to-consumer content.
TrackPass on NBC Sports Gold will offer a variety of live viewing events including American Flat Track, select ARCA Menards Series™ events (including ARCA Menards Series East and West races), NASCAR Whelen Modified Tour™, and tentpole grassroots racing events, as well as NASCAR Cup Series™ and NASCAR Xfinity Series™ practice and qualifying sessions (NBC Sports’ half of the schedule only).
“The launch of TrackPass on NBC Sports Gold is a significant step forward in both our commitment to grassroots racing and the evolution of our direct-to-consumer strategy,” said Steve Phelps, NASCAR president. “By partnering with NBC Sports, we can deliver more high-quality content to fans who have passionately followed their favorite racing series via FansChoice.tv, while increasing product availability and reliability.”
“Our partnership with NASCAR on TrackPass on NBC Sports Gold is a win for racing fans across the U.S., from four-wide action at superspeedways to two wheels sliding across dirt tracks,” said Sam Flood, executive producer and president, production, NBC and NBCSN. “TrackPass will deliver unprecedented, exclusive live coverage of a wide variety of diehard racing fans’ favorite series – from IMSA, ARCA and American Flat Track, to grassroots racing at iconic local tracks like Bowman-Gray Stadium and Myrtle Beach Speedway. TrackPass is a must-have for passionate race fans.”
TrackPass on NBC Sports Gold will cost $4.99 a month or $44.99 per year with additional add on packages options for specific programming like IMSA and NASCAR Roots ane The American Flat Track package. Existing FansChoice.tv registered users will receive an introductory free trial to TrackPass on NBC Sports Gold.
Want updates on the TrackPass On NBC Sports Gold? You can find out more on their website here.
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