NBC is looking into options to take the ‘Today Show’ into an all-day news streaming option. According to this post from Variety, NBC News issued a memo to its Digital team informing them of the possible upcoming changes. Apparently, these talks are just that – talk, and just a possibility versus a concrete move.
The most logical streaming option for the show is NBC’s Peacock which is set to launch July 2020. “I think Peacock is an incredible opportunity for us,” Libby Leist, ‘Today’ executive producer told Variety in January. “We have so much archival material – cooking segments. ‘Today Food’ is such a franchise. What can we do with that?”
NBC has reportedly been preparing to move some employees around internally in preparation for this possible transition into streaming, as well as eluding to the possibility of hiring at least 30 new staffers to grow a larger audience with digital. Hosts of ‘Today’ have already begun to diversify and create a digital presence with online exclusive segments such as Al Roker’s “Cold Cuts,” a YouTube series where the host interviews people like Martha Stewart on dating advice, and Lance Bass on coming out as a boy band member, all while creating a signature sandwich.
Incorporating an all-day digital streaming option for ‘Today’ would broaden its footprint, creating a whole new way for viewers to access the content in a different way and at any time of day.
‘Today’ launched in 1952 and has long served as a staple in morning news programming that has become familiar to America. If NBC sees it as a viable option for streaming, this could open up a whole new demographic of younger viewers as well.
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