Nearly Half of Consumers Would Choose Netflix if They Could Only Keep One Streaming Service

Imagine you’re only allowed one streaming service to keep and you have to cancel all the other subscriptions. Which one are you choosing? If you’re like 41% of consumers, your answer is Netflix.

A new survey by Whip Media among nearly 4,000 US adults shows that 41% say they would keep their Netflix subscription if they could only choose one streaming service, followed by 21% in favor of Hulu. HBO Max came in at third place with 13%, followed by 9% who say they would choose Disney+.

These numbers start to make sense seeing the data of what viewers look for in a streaming service, with content being the most important factor. In fact, 92% of respondents find library content very important/important. What’s more, 78% of respondents felt original content was very important/important.

That’s good news for streaming services like Netflix who have vast libraries of content across a wide variety of genres, plus a robust catalog of Originals to choose from. The streamer consistently holds a large share of the top 20 most popular titles each month, many of which are Originals.

With that being said, when ranked on SVOD satisfaction, HBO Max jumps to the top spot. HBO Max is the streaming service with the highest satisfaction overall, and the only platform to 50% of consumers report they are “Very Satisfied” with. Netflix comes in a close second, followed by Hulu.

Of the major services, AppleTV+ is in the most precarious position as the streaming service consumers are least satisfied with and least likely to keep. Peacock is hardly better off and has a lower “Very Satisfied” rating than Apple TV+.

More survey results show that survey respondents subscribe to an average of 4.7 services and plan to add only one more. Additionally, 70% of respondents feel that there are too many subscription services on the market and (most of them 85% say) it’s getting too expensive. While cost is a factor, the majority (60%) of consumers prefer to pay for an ad-free service.