Netflix has long been a leader in streaming and now it is continuing its domination of the market.
According to recent numbers, Netflix, in their recent fourth quarter 2016 report, now has 93.80 million subscribers worldwide. That is up from 74.76 million in 2015 and just 20.01 million in 2010.
This solid growth has come in part from international subscribers. In 2014 68% of Netflix subscribers were located in the United States. In 2015 that number dropped to 60% and now just 53% of Netflix subscribers are located in the United States.
With this growth Netflix should easily surpass 100 million subscribers this year. To help keep these subscriber numbers strong Netflix said it planned to release more than 1,000 hours of original programming in 2017, up from 600 hours in 2016. It recently signed a deal with comedian Jerry Seinfeld to stream his show “Comedians in Cars Getting Coffee” as well as two new stand-up specials and other shows he will develop.
This focus on original content has made Netflix a must-have service for cord cutters and cable subscribers alike. Netflix’s growth is good news for cord cutters because as cable subscribers stream more they become more likely to ditch cable in favor of cord cutting.
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