Last weekend I was fortunate enough to attend SXSW. Although it was light on any major cord cutting news, I did get to take a look at the promotions for some of the new shows coming to Netflix, Hulu, and Amazon Prime Video.
Amazon Prime Video
Amazon Prime Video went all out this year to promote its original content. Amazon took over a downtown bar all week and promoted different original shows. As you wandered around the multilevel bar you had the opportunity to find clues that would give you access to a hidden room.
The main shows it promoted were “Man in the High Castle,” “Long Strange Trip,” “American Playboy,” and “Patriot.” Amazon aired the shows all around the bar and had a viewing area where you could sit and watch the shows.
Maybe the biggest attraction at the event was the Amazon drone. You could see what Amazon hopes will someday be delivering your Amazon packages.
Here is what the Amazon Bar at SXSW looked like:
Scattered across downtown Austin were blue Netflix lockers promoting “13 Reasons Why,” a new show coming later this month. You could get a cosset tape that would play a short story giving you clues to help you unlock the mystery. It gave you an interesting look into the new show.
Here is what I saw at SXSW:
Here is the official Trailer for 13 Reasons Why from Netflix:
Hulu had no official stand or event spot, but it did have a ton of handmaids dressed in red walking around downtown SXSW promoting the new “Handmaid’s Tale” show that is coming out in April.
It is always interesting to see what shows these services promote. They often try to promote the shows they think will be the biggest hits they have coming out. So if you have not checked them out, maybe it is time to take a look at these new shows yourself.
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