Netflix Launches Online Storefront With Branded Merchandise From its Originals

Netflix is getting into the retail game. The streamer has launched Netflix.Shop, an online store where consumers can shop branded items from their favorite popular Netflix shows like Stranger Things, and more.

Netflix.Shop is a curated destination where Netflix says it will “drop exclusive limited editions of carefully selected high-quality apparel and lifestyle products tied to our shows and brand on a regular basis.” The first drop is a streetwear collection based on anime series Yasuke and Eden created by young, up and coming designers Nathalie Nguyen, Kristopher Kites and Jordan Bentley.

Fans can stay on the lookout for more products launching later from series like The Witcher and Stranger Things.

“We’re thrilled to give fans a new way to connect with their favorite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms,” Netflix says on the website.

Netflix.Shop is first available in the U.S. with more countries to follow.