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Netflix Names Jackie Lee-Joe of BBC as Chief Marketing Officer

Netflix has been searching for the right candidate for the role of Chief Marketing Officer and, after four months, they’ve filled the position. Jackie Lee-Joe will be taking the place of Kelly Bennett who announced his retirement this year.

“Netflix is a much-loved and respected brand with audiences globally thanks to its rich and varied original programming,” Lee-Joe said in a statement. “I’m thrilled to be joining one of the most creative, dynamic and fearlessly innovative companies in the world.”

As Netflix works to grow their international presence, Lee-Joe is a strong choice. She has the experience of working in her home country of Australia, as well as in the UK where she has been working for BBC Studios since 2015.

“Jackie is a truly original thinker with a wealth of global experience — making her the perfect fit as our next chief marketing officer,” Ted Sarandos, Netflix chief content officer, said in the official announcement. “I’m excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world.”

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