Netflix Plans to Outspend Hulu & Amazon on New Content

Yesterday we learned that in the United States, Netflix added 1.09 million new subscribers and 3.91 million internationally. These new subscribers brings Netflix total subscribers to 137 million a userbase that is only behind YouTube’s 192 million when looking at streaming services. In the world of paid streaming services, Netflix has a huge lead over Amazon’s 88.7 million and Hulu’s 55 million according to eMarketer.

Now Netflix says they plan to spend $8 billion this year on new content. That brings Netflix total spending on content up to $12 billion far more than Amazon, Hulu, or even HBO is spending right now. That is likely just the start of Netflix spending as they recently agreed to buy a movie studio to help Netflix expand their original programming.

“Netflix’s strong quarter will at least temporarily put to rest questions over the long-term viability of its business and shift focus to the competition, which continues to significantly lag the streaming giant. Netflix added nearly 7 million subscribers in the quarter, easily beating its estimates – and Wall Street expectations – of 5 million. Further, it issued aggressive guidance for Q4 2018, saying it expected an additional 9.4 million subscribers. These positive results come as head-to-head competitors like Amazon and Hulu are ramping up their content investments, and as companies including Disney, AT&T, and Walmart are teeing up their own direct-to-consumer subscription services. However, given Netflix’s longtime leadership and extensive content library, competitors will be hard-pressed to build streaming businesses that can aspire to become market leaders.” Said eMarketer media analyst Paul Verna.

So what do you think of Netflix plans to spend $8 billion on new content? Leave us a comment and let us know what you think.

Did you know we now have a FREE app for iOS, Android, and Amazon Fire? Click HERE to download our app.

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Read Previous Study: Cord Cutting Would Grow Faster If Americans… Read Next Review: Hisense R6 Roku TV With 4K HDR