Think DVDs are dead? Netflix doesn’t. It is still sending out millions of DVDs every year to millions of subscribers.
Netflix recently spun off its DVD business to a new site called DVD.com, which is still owned and operated by Netflix but is separate from the main Netflix.com site that will focus on streaming.
DVDs are still a shrinking business model at Netflix. In 2010 Netflix had 20 million DVD subscribers, and in 2015 that had dropped to just over 5 million subscribers to its DVD service.
Netflix told the New York Times in July of 2015 that instead of ditching its DVD division, it’d been working on streamlining it so Netflix could continue to service loyal customers and bring in profits from users who enjoyed renting discs including movies that become available sooner on DVD and Blu-Ray than on streaming services.
The days of DVDs are numbered as retailers such as Best Buy and others shrink their DVD footprint in stores in favor of other electronics. Even DVD rentals have shrunk as Amazon Video now rents more movies than Redbox—something that just a little over a year ago Redbox dominated.
However, with streaming still lagging behind in selection with services such as Netflix, Hulu, and Amazon Video fighting for rights to stream movies many see DVDs from Netflix as a way they know they can watch the movies they want.
Source: The Next Web
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