Today at the Pay-TV show Comscore Gave a look at the current state of streaming in the United States. According to Comscore Netflix, Hulu, YouTube, and Amazon accounted for 78.8% of all streaming in the United States. All other streaming in the United States accounted for just over 21% of all streaming.
According to Comscore at the same point in 2018 the big 4 Netflix, YouTube, Hulu, and Amazon had 75% of all streaming. Comscore said the growth is mostly from YouTube TV and Hulu with live TV. These two new services have pushed the share of Hulu, Netflix, YouTube, and Amazon up to 78.8% in 2018.
The fact that Netflix, Hulu, Amazon, and YouTube dominate streaming likely shouldn’t be a surprise. What likely is a surprise is how big the big 4 really are. With over 78.8% of the market, you can see why other content providers are worried and working to find a way to launch their own streaming services.
Just like music companies feared iTunes dominates it seems that other companies may have a reason to fear the big 4 streamers.
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