It was recently announced that in 2019 Disney plans to launch a streaming service. Yesterday during Disney’s third quarter 2017 earnings call their CEO Bob Iger opened up about their plans.
So here is what we learned.
Pricing
Disney did not state an exact price, but they did say “Our plan on the Disney side is to price this substantially below where Netflix is,” said Iger.
Recently some analysts have suggested the price will be in the $5 a month range.
Yet they did say the service will launch with “a lot of high quality” and will increase in price as new content is added.
Disney did add that there may be potential deals for Disney credit card holders or theme park passes.
Launch Date
During the earnings call Bob Iger said the service will launch in late 2019. Remember these things have a way to change, but it looks like Disney is giving themselves plenty of time to make sure they don’t miss their launch date.
Ads
Disney did announce that the service will be ad free.
Final Notes
“The launch of our direct-to-consumer service marks an entirely new growth strategy for the company, one that takes advantage of the incredible opportunity that changing technology provides us to leverage the strength of our great brands,” said Iger.
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