The New OTA TV 3.0 Standard With 4K is Now Official

Cheerful couple cuddling and sitting on the couch watching tv at home in the living roomYesterday at CES Advanced Television Systems Committee (ATSC) today commemorated the achievement of a major milestone in TV history the official standards for OTA 3.0 TV.

Marking the milestone today at CES, ATSC President Mark Richer was joined onstage by Consumer Technology Association President and CEO Gary Shapiro, National Association of Broadcasters President and CEO Gordon Smith.

“Our suite of ATSC 3.0 standards paves the way for a new kind of television service, one that is far more flexible and adaptable than previous standards.  ATSC 3.0 will bring historic innovations to broadcasters and to viewers, from robust transmission to immersive audio, and from 4K Ultra-HDTV to interactive services and more.  The 20 individual standards that comprise the release of ATSC 3.0 will give broadcasters the ability to utilize new transmission methods and finally bring together innovations in both over-the-air and broadband services,” said ATSC President Mark Richer.

“ATSC looks forward to continuing work on the standard, including its deployment in initial markets and future enhancements.  We remain uniquely positioned to support the first trial launches of ATSC 3.0 services and products beginning this year.  In addition to our ongoing standards work, the ATSC has a very important role in educating stakeholders about how the technology works and assisting in implementation planning in the U.S. and other parts of the world,” Richer said.

“Going forward, I see the ATSC as an important information center for broadcasters and manufacturers preparing to launch services and products,” said ATSC Board Chairman Richard Friedel, Executive Vice President and General Manager for FOX Networks Engineering & Operations. “That means exciting opportunities for our members to get engaged in field testing, broadcast trials and plug-fests this year.  There will also be opportunities to contribute to important new work on conformance and compliance, privacy and security, and more.”

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