In 2020, broadcast TV stations plan to launch the new next gen over-the-air TV standard ATSC 3.0 in 60 markets and on 20 TV models. This new standard will bring a long list of improvements like 4K and better OTA TV coverage yet many still don’t know what ATSC 3.0 is. Today it was announced that the local TV owners Meredith and Nexstar plan to rollout ATSC 3.0 NextGen TV to Portland Oregon.
“This transition in the Portland market is a significant milestone on the road toward full deployment of NextGen TV,” said Brett Jenkins, executive vice president and CTO of Nexstar Media Group. “This is the next step, beyond experiments and trials, as broadcasters move forward with actual commercial deployments of NextGen TV in 2020. Nexstar is excited to be a part of this cooperative effort. It demonstrates that the entire industry is driving forward with technology that will bring new benefits to our viewers and additional opportunities for growth across the entire television industry.”
No timeline was given for when the rollout will begin.
What is ATSC 3.0 NextGen TV?
ATSC 3.0 is a new standard that will bring a long list of new features to over-the-air TV. Two main features that will really excite cord cutters are 4K HDR picture with better sound and better over-the-air TV coverage.
There are other great features such as detailed custom weather alerts and Internet active news stories.
These are the first markets that will have access to ATSC 3.0 with markets listed in bold as the top 40 markets.
- Atlanta, GA
- Austin, TX
- Baltimore, MD
- Boston, MA
- Buffalo, NY
- Burlington VT/Plattsburgh, NY
- Charleston-Huntington, WV
- Charleston, SC
- Charlotte, NC
- Chattanooga, TN
- Chicago, IL
- Cincinnati, OH
- Cleveland-Akron, OH
- Columbus, OH
- Dallas-Fort Worth, TX
- Davenport, IA/Rock Island-Moline, IL
- Denver, CO
- Detroit, MI
- Flint-Saginaw Bay City, MI
- Grand Rapids-Kalamazoo, MI
- Greenville-Spartansburg-Anderson, SC and Asheville, NC
- Hartford-New Haven, CT
- Houston, TX
- Indianapolis, IN
- Kansas City, KS-MO
- Las Vegas, NV
- Little Rock-Pine Bluff, AR
- Los Angeles, CA
- Memphis, TN
- Miami-Ft. Lauderdale, FL
- Milwaukee, WI
- Minneapolis-St. Paul, MN
- Mobile, AL-Pensacola, FL
- Nashville, TN
- New York, NY
- Norfolk-Portsmouth-Newport News, VA
- Oklahoma City, OK
- Omaha, NE
- Orlando-Daytona Beach-Melbourne, FL
- Philadelphia, PA
- Phoenix, AZ
- Pittsburgh, PA
- Portland, OR
- Providence, RI-New Bedford, MA
- Raleigh-Durham, NC
- Rochester, NY
- Sacramento-Stockton-Modesto, CA
- Salt Lake City, UT
- San Antonio, TX
- San Diego, CA
- San Francisco-Oakland-San Jose, CA
- Santa Barbara-Santa Maria-San Luis Obispo, CA
- Seattle-Tacoma, WA
- Springfield, MO
- St. Louis, MO
- Syracuse, NY
- Tampa-St. Petersburg-Sarasota, FL
- Washington, DC
- West Palm Beach-Ft. Pierce, FL
Source: TVTechnology.com
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