For about a year now next gen OTA TV has been tested in Phoenix. Right now, only one tower is transmitting the ATSC 3.0 OTA broadcast. A second tower is being added to expand the test as ATSC 3.0 gets closer to launch.
This new test will focus on Single Frequency Network transmissions that allow broadcasters to improve signal power and reach. The goal while offering signals that can be easily viewed in a moving vehicle or made more robust for reception inside buildings. The hope is that this Single Frequency Network will fill in areas in the Phoenix market that have been hard to reach with an over-the-air signal in the past. This advanced technology is enabled in the new ATSC 3.0 broadcasting standard now being tested in Phoenix.
“The SFN tower site and antenna work is being provided by American Tower, and ATSC 3.0 broadcasts are planned to begin soon with Comark and GatesAir Single Frequency Network transmitters that will allow us to test drive the full capabilities of Next-Gen TV to see how equipment operates in a real-world environment,” said Anne Schelle, managing director of Pearl TV. Pearl and other Phoenix Model Market broadcasters will build out the new SFN system.
One of the main selling points of ATSC 3.0 is the ability to reach more areas with OTA TV. This is a major test to prove that ATSC 3.0 in a real-world market will fulfill that promise of improving OTA reception.
Cord Cutters News will be monitoring this test and post updates as we learn more.
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