NEXTGEN ATSC 3.0 OTA TV is Expanding Its Testing In Phoenix

Girl watching TVToday, Pearl, the group that has been testing NEXTGEN ATSC 3.0 OTA TV in Phoenix, announced that they are expanding their testing for the new over the air TV standard to two markets. This will be the first market in the United States with two NEXTGEN TV broadcasts as soon as the FCC approves the new broadcasting licenses.

“We’re excited to soon add a second transmission facility for NEXTGEN TV, powered by ATSC 3.0, to the Phoenix Model Market.  The E.W. Scripps Company is planning to build a NEXTGEN TV facility with KASW Television as the host station, along with Scripps-owned KNXV Television, and other stations in the Phoenix market,” said Brian Lawlor President of Local Media for Scripps.

“The KASW TV facility will provide one node (of a total of four total transmission locations) that will cover the Phoenix market with a very robust over-the-air signal using a Single Frequency Network. This new technology provides a means by which NEXTGEN TV can be transmitted on the same frequency at different locations throughout a local coverage area, thus increasing the signal strength to the viewer. The unique technology of NEXTGEN TV enables this capability for television broadcasters,” Dave Folsom, Pearl TV Lead Technical Engineer said.

Pearl, whose members include Scripps, Meredith, Nexstar, Tenga, Univision, and more, has also announced that they have produced a nearly 100-page how-to manual that will help stations in the Top 40 largest TV markets across the country get ready for NEXTGEN TV.

“This comprehensive guide will be a tremendous asset to station engineers who must now maneuver the complexities of launching an ATSC 3.0 Host Station and mixing signals from various broadcasters and sources.  We know that it will take a tremendous amount of cooperation to launch NEXTGEN TV services powered by ATSC 3.0 while at the same time maintaining ATSC 1.0 channels that are today watched by viewers.  That’s why Pearl TV and the Phoenix Model Market partners are launching both the Host Station Manual and also an informative video that will be useful in explaining how channel sharing will be necessary,” explained Pearl TV managing director Anne Schelle.  Both the Host Station Manual and the explanatory Channel Sharing video are available for free download from the “Resources” tab on either www.PhoenixNextGenTV.com or www.PearlTV.com.

What is ATSC 3.0 NextGen TV?

ATSC 3.0 is a new standard that will bring a long list of new features to over-the-air TV. Two main features that will really excite cord cutters are 4K HDR picture with better sound and better over-the-air TV coverage.

There are other great features such as detailed custom weather alerts and Internet active news stories.

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