Nielsen is best known for informing the world about who watches what. In the past, they used journals and boxes that monitor select homes to get an idea of what people watch. More recently, Nielsen has been teaming up with services like Sling TV to get even more accurate numbers.
“This is an important move for XUMO that allows the power of our OTT platform to be measured side-by-side with established players in the traditional TV space,” said Chris Hall, senior vice president of product at XUMO. “XUMO allows for access to more content choices, evolved advertising strategies, and personalization features, which are increasingly important to our audiences. Measurement provided by Nielsen’s Digital Content Ratings is a testament to the scale and reach that our OTT platform has to offer, so as to better serve our content and advertising partners.”
This is great news for cord cutters because now their viewership numbers will be used to help decide what shows will be renewed. In the past, streaming numbers had little impact. Now they will get the same weight as traditional pay-TV services.
“We are excited to have Digital Content Ratings providing measurement of the streaming viewing on XUMO,” said Matt Pagen, senior vice president of digital at Nielsen. “Nielsen remains committed to providing insight and transparency in the OTT space and helping buyers and sellers transact with confidence.”
Hopefully, Nielsen will continue to expand to include more streaming services.
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