Today The Konka Group announced it’s expanding its brand reach to the North American market. One of China’s top five TV brands and a leading digital home entertainment manufacturer, The Konka Group will launch its range of TVs and Smart Home series in The United States and Canada.
The Konka Group currently sells products in more than 100 countries and is one of the Top 10 most valuable brands in China, with products ranging in Television, Audio, Smart Home, Appliances and Mobile. The North American expansion will initially focus on marketing Konka’s TV offerings and Smart Home products.
With this new territory comes new leadership including Scott Ramirez, Konka’s new Senior Vice President of Sales and Marketing for the North America brand. Scott was formerly a key executive at Toshiba, leading its consumer electronics division including TV.
“I am honored and excited to help launch the Konka brand in North America,” said Ramirez. “Konka has amazing people, incredible products and extensive manufacturing power. We will offer consumers a wide range of unique products with an unsurpassed combination of quality, technology and high value. Plus, we have a clear long-term vision, and will create true business partnerships for mutual growth and success.”
In addition, Bruce Fairchild has been named Konka’s Vice President of Product Marketing and Sales Operations. Paul Norton is Konka’s Vice President of Sales, with responsibility for all sales in the U.S. and Canada. The “KONKA” brand is now valued at more than $15.1 billion and is a publicly traded company established in 1980.
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