In what may be a glimpse of the future of cable TV, Cable One’s CEO announced last week that only 30% of their customers pay for TV. The other 70% of Cable One’s customers only pay for broadband Internet. That means of the 800,000 customers Cable One has only 240,000 pay for TV.
“We don’t see bundling as the savior for churn,” Cable One CEO Julie Laulis said. “I know that we don’t put time and resources into pretty much anything having to do with video because of what it nets us and our shareholders in the long run. We pivoted to a data-centric model over five, six years ago, and we’ve seen nothing to derail us from that path.”
Cable One is not alone in having more Internet than TV customers. Since 2015 Comcast has had more Internet customers than TV customers. It is reported that Comcast now has about 3 million more Internet customers than cable TV customers.
Many cable companies are still pushing hard to keep TV a focus of their service. Yet with smaller and midsize cable companies starting to walk away from TV it seems the writing is on the wall for the future of TV from cable companies.
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