Last week, USA Today released a short video saying you can’t save money cord cutting. As you would expect, this story upset many of our readers. A recent survey said 87.8% of our readers cut the cord to save money with cord cutting.
Here is my rebuttal to the USA Today video claiming you can’t save money with cord cutting.
#1 Cord Cutting Savings
In the USA Today video, reporter Robert Hanashiro said, “Yes, it’s cool, but you’re not going to save any money.” Well, Robert, that is just not supported by a growing list of studies. In just the last year there have been multiple studies that say cord cutting saves people money.
In January, Lendeu released a study saying on average cord cutting saves Americans $115.34 every month. In July, cg42 released a study that said the average cord cutter saves $85 a month and that the average cable TV subscriber paid $203 every month.
Don’t trust what we say? The Wall Street Journal says the average cord cutter saves $104 every month for a total of $1,248 a year in savings.
The USA Today video failed to give any sources. It is just one person’s opinion. When you look at third-party studies from multiple sources you will find most Americans will save money. Don’t trust me? Just look at all the people that commented on this story on our Facebook group.
#2 The Number of New Cord Cutters
According to the USA Today video, only tens of thousands of Americans are cutting the cord. That just does not line up with the facts. Just looking at Charter in the 1st quarter of 2018, over 122,000 TV subscribers canceled their cable TV subscription. DISH and DIRECTV also lost 318,000 subscribers over the same 3 months. At this rate millions of Americans will cancel cable TV in 2018.
There are even reports that by the end of 2018, 33 million American households will no longer be paying for a traditional pay-TV service.
Conclusion
These kind of videos are nothing new from USA Today, and I have even debated Robert Hanashiro in the past about cord cutting. The world is changing faster than anyone can keep up with. While Robert may feel that he is not saving money, most Americans save money cutting the cord. At this point trying to say you won’t save money is just fighting upstream against a growing list of studies and a flood of Americans racing to get away from their traditional pay-TV contract.
Update: It looks like your voice has been heard as USA Today released a story today backing down on their claims that you can’t save money with cord cutting.
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