During the NewFronts event this week, YouTube shared some interesting statistics about the audiences on its platforms, including announcing that more than 100 million people in the US are watching YouTube or YouTube TV on TV screens each month.
YouTube also noted that YouTube overall reaches more people between the ages of 18 and 49 than all linear TV networks combined. With more people spending the majority of their time at home over the past few months, there has been a “dramatic shift” in how people are viewing content, leading to more people than ever watching content on connected TVs. YouTube cited a study from Comscore showing that YouTube makes up 41% of ad-supported video streaming watch time.
With the NewFronts event focusing on advertising, YouTube went on to share new initiatives to make it easier for advertisers to see the viewing habits of their audiences. With improvements in how the company connects advertisers to viewers, the hope is that advertisers will see more conversions, and viewers will see ads better tailored to their unique interests and viewing habits.
You can read more about YouTubes ad strategy in a blog post the company shared here.
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