This should not surprise you. Back in September 2016, Netflix announced that they planned to make half of their catalog Netflix original movies and TV shows.
“It will take us a couple more years” to hit that target, Netflix CFO David Wells said back in 2016. “We’re a third to halfway to where we want to be. … We’ve got a ways to go” as the company looks for “a mixture of production models”—though not sports or ad-supported offerings.
Although Netflix may not have over 50% of their catalog as Netflix originals, it is quickly moving in that direction.
Late last year FOX pulled most of their programs from Netflix. Now Disney has also announced plans to pull most but of their programming from Netflix. (Their Netflix Marvel deal is still in place well after 2019.)
To fill this void, Netflix is spending over $7 billion on new content in 2018 to bring new Netflix originals to the service. So far it seems to be paying off! Netflix has had hit after hit from House of Cards to Stranger Things and Orange Is the New Black driving millions of Americans to subscribe to the streaming service.
When they really do hit the 50% mark will anyone notice? Or will people be so happy with the Netflix originals that they will keep paying for it? The other question is how will Disney’s majority ownership of Hulu and plans to launch a family-friendly Disney streaming service shake up Netflix’s long run of dominance in on-demand streaming. Only time will tell.
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