This week at the Denver Pay TV Show, Joel Espelien, a senior analyst at TDG, opened up about their cord cutting studies. One of the most interesting was a look at who is paying for a live TV streaming service—such as Sling TV, DIRECTV NOW, and Hulu—and cable TV.
According to Espelien, 36.9% of live TV streaming service subscribers also subscribe to a traditional pay-TV service. That means of the roughly 5 million live TV subscribers about 1.7 million of them also pay for a traditional pay-TV service.
So why do 1.7 million Americans pay for PlayStation Vue and cable TV? A good number of them are likely pay-TV customers who are planning on becoming cord cutters. They are testing out different services in preparation for their move to cord cutting.
The other group is people who keep a basic set of locals. Maybe they live in an area where an antenna won’t work or they get a live TV streaming service for a channel their cable company does not have, such as the Pac-12 Network.
Did you pay for a live TV streaming service when you still had cable TV? Leave a comment and let us know why.
Did you know we now have a FREE app for iOS, Android, and Amazon Fire? Click HERE to download our app.
Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.