About two years ago DIRECTV and the Pac-12 Network ended their talks to bring their lineup of sports channels to DIRECTV. A lot has changed since talks broke down as DIRECTV has a new owner with AT&T and there is a new president of the Pac-12 Network.
Mark Shuken the new CEO of the Pac-12 Network and former head of DIRECTV SPORTS Networks including ROOT Sports from 2009 to 2011 says he is looking forward to reopening talks.
“One of the things that I know about DirecTV,” he said, “is that they position themselves openly and consistently as the leader in sports. Clearly, their positioning suggests that they should be carrying the Pac-12 Networks.”
“I have not had any personal conversations with anybody there yet,” said Shuken, who takes over at P12N on Sept. 5. “But I look forward to learning how we can connect with them because, again, their customers are expecting the best in sports content. And right now, they don’t have it in the form of the Pac-12 Networks.”
SNL Kagan recently valued Pac-12 Network at $305 million, compared to $1.142 billion for the Big Ten Network and $4.692 billion for the SEC Network — in no small part because Pac-12 Network is in a fraction of the number of homes of the other two.
The Pac-12 Networks is only on one live TV streaming service Sling TV. It seems like the Pac-12 Network would like to change that and bring their service to DIRECTV NOW.
For now, though we will have to wait and see what happens next.
Source: The Salt Lake Tribune
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