Peacock Asks Roku to ‘Free the Bird’ on Social Media

NBCUniversal’s streaming service, Peacock, is set to launch nationwide tomorrow. While the service will be available on a range of platforms including Android and iOS devices, PlayStation, and smart TVs, the top two streaming platforms are missing from the list – Roku and Amazon.

With those deals still not in place the day before launch, Peacock has taken to social media to ask for help from streamers, using the hashtag #FreeTheBird and asking Roku users to “squawk about it” to Roku.

The response looks much different for those asking about availability on Amazon devices.

In an interview with CNET, Matt Strauss, chairman of Peacock and NBCUniversal’s Digital Enterprises said “When it comes to Peacock, we’ve got a very long-term strategy and vision for what we’re bringing to market. It’s not a sprint, it’s a marathon for us.”

“We’re in discussions with everybody … we would like to have the app available on all platforms, but we’re committed to launching on the date that we set forth,” he added.

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