After announcing that Peacock has reached 22 million sign ups earlier today, the company wants to make it clear that there is a plan to continue growing the service. That plan includes building Peacock’s content library with “familiar” titles that people already know, love, and want to come back to.
“The fact that we have such a deep library of family stuff it’s kind of the opposite of Quibi,” said Shell during Comcast’s Q3 earnings call. He mentioned series like 30 Rock and Dick Wolf dramas that people are consistently re-watching, in comparison to the Quibi library which was made up entirely of short form originals.
After a rocky launch in April, just days before Peacock launched for Xfinity X1 and Flex customers ahead of the national launch in July, Quibi founder Jeffrey Katzenberg announced that the mobile-first streaming service will be shutting down.
In addition to familiar dramas and re-watchable sitcoms, Shell noted that Premier League soccer has been bringing viewers to Peacock, as well as NBC News programming. Yellowstone and Mr. Mercedes were also listed as viewer favorites.
“Most of our programming strength is coming in future quarters,” Shell said. “We’re very, very, very optimistic on how the content is resonating.”
Peacock launched on Roku last month but has not yet reached a distribution deal with Amazon. The service has three subscription tiers: Premium Free (with ads), Peacock Premium for $4.99/month and Peacock Premium with no ads for $9.99/month. Xfinity and Cox customers have free access to Peacock Premium.