For some time now, we have been hearing reports that investors want Sony to drop PlayStation Vue. The service has struggled in recent years as younger competitors like DIRECTV NOW, Hulu, and YouTube TV have surpassed them in the number of subscribers.
According to The Motley Fool, PlayStation Vue only has 500,000 subscribers compared to Sling TV’s 2.2 million. The numbers get even more frustrating when you consider that Hulu already has over 1 million live TV subscribers in their first year, DIRECTV NOW has 1.8 million in about two years, and YouTube TV already has more than 800,000 subscribers. This puts PlayStation Vue in a distant fifth place when looking at the number of subscribers.
If these numbers are true, that also means PlayStation Vue has recently lost subscribers, because it was reported by TDG back in May that PlayStation Vue had over 600,000 subscribers.
A recent drop in subscribers should be no surprise as PlayStation View recently lost both Sinclair and Tribune locals and increased the price to $44.99. Yet Sony has been moving to address these issues by re-adding most Sinclair and Tribune locals along with other channels.
Sony has also been trying to address confusion over their name that had driven many subscribers away. In recent months, Sony has launched new TV ads promoting the idea that you don’t need a PlayStation to use PlayStation Vue. That seems to be having a limited impact on the growth of PlayStation Vue.
With eight major live TV streaming services and countless smaller ones, the market is crowded. Not to mention several new live TV streaming services still launching this year like T-Mobile TV and Vidgo—something will have to give. Look for one or more live TV streaming service to shut down in the years to come due to an overly crowded market. Will PlayStation Vue be one of the services to shut down as investors pressure Sony?
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