ViacomCBS Networks International and Nordic Entertainment Group (NENT Group) have announced their partnership to launch a new FAST/AVOD version of the streaming service Pluto in 2022. The service combines ViacomCBS’ world-leading free ad-supported streaming TV (FAST) service with the biggest pan-Nordic AVOD platform Viafree.
The new Pluto TV service will launch across Sweden, Denmark and Norway next year. Viewers will have access to Viafree’s local content including ‘Paradise,’ ‘Luxury Trap’ and ‘Familien fra Bryggen,’ as well as global titles like ‘The Hills,’ ‘Awkward,’ ‘MTV Unplugged’ and ‘Catfish.’ The service will also feature content from Pluto’s curated channels including Pluto TV Movie, Pluto TV Crime, Pluto TV History, and Pluto TV Comedy, and more.
“Continuing to expand Pluto TV as the world-leading free ad-supported streaming TV service is a critical element of our streaming strategy, and we are delighted to partner with NENT Group to create this new and expanded version of Pluto TV. The combination of our global content pipeline and Pluto TV’s best-in-class tech global platform, with NENT Group’s ad sales scale and powerful local Viafree content, will position Pluto TV as the leading player in the growing FAST/AVOD space,” said Raffaele Annecchino, President and CEO of VCNI. “Overall, this transformational partnership will boost Pluto TV’s growth internationally, and we expect to replicate this strategic model across key international markets.”