This week Pluto TV announced plans to expand outside of North America and into Europe.
“The launch of Pluto TV in Europe is a monumental achievement as we actively pursue our mission of entertaining the planet,” stated Tom Ryan, CEO & co-founder of Pluto TV. “Olivier and his team have worked tirelessly to develop and launch Pluto TV in the UK with the perfect mix of our unique channel offerings, content partners, and features, all adapted to meet the sensibilities and affinities of the local audience. This is an exciting next chapter for Pluto TV on a global scale.”
Now don’t look for everything available in the United States to be streaming in Europe as there are different legal rights there. Pluto TV’s UK offering includes over a dozen channels including original Pluto TV branded channels, from Pluto TV Movies and Pluto TV Kids to Pluto TV Fight, Pluto TVExplore and branded channels such as Xive TV, World Poker Tour and exclusively available in Europe, Mystery Science Theater 3000.
“Pluto TV, as a young and successful American company, was immediately met with great interest in the USA, recreating the classic TV channel guide while connecting with a digital first viewership. Now we want to reach out to the European audience as well”, said Olivier Jollet, Managing Director Europe, Pluto TV. “Our vision is to generate highly engaging viewing experiences and to offer our viewers a diverse yet customised experience on connected TV screens. Pluto TV’s ad funded model opens the door for advertisers to reach a digital first viewership not reached via classic TV advertising. At the same time, content producers who are not yet on television get the chance to shine on the TV screen.”
“We have been very impressed with Pluto TV’s development since our initial investment in the company four years ago”, said Emma Lloyd, Group Director of Business Developments and partnerships at Sky. “I’m very excited the service is available for NOW TV customers giving them even more great content to watch and I’m confident Pluto TVwill see similar success in the UK as they have in the US.”
Pluto TV is already available online in Europe and now in select countries on Roku players.
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