Today Viacom announced its 4th quarter 2019 earnings. In it, Viacom announced that Pluto TV now has 20 million active users as of October 2019, up from 18 million in July. Pluto TV has grown by 67% since January 2019. When Viacom purchased Pluto TV in January, it had just 12 million subscribers. (Note: this is the 3rd quarter of the 2019 calendar year, but because of how Viacom does its accounting, it is the 4th quarter for Viacom.)
Pluto TV added 43 new channels, including 24 Viacom-branded channels in the quarter. Pluto TV also now has 22 Latino channels with over 4,000 hours of Spanish and Portuguese programming.
“Our strong performance in the fourth quarter capped off a pivotal year for Viacom and reflects the successful execution of our strategic priorities to evolve the company for the future. We achieved several important milestones. First, we grew domestic ad sales for the full year, driven by the continued acceleration of Advanced Marketing Solutions. We also grew full year domestic affiliate revenue, driven by the extended reach of Viacom’s distribution across more viewing platforms. And, for the first time in four years, we returned Paramount to full year profitability – a testament to the strength of our strategy and content slate. As we look to the future of a combined ViacomCBS, we’re thrilled with the momentum we have to create one of the world’s preeminent content companies.” Said Bob Bakish, President and CEO of Viacom.
Later today Viacom will hold its 4th quarter 2019 earnings call. Cord Cutters News will have full coverage of any news coming from the call.
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