Roku and Treasure Studio Inc. announced today that CoComelon, “the world’s most watched YouTube channel,” will launch on The Roku Channel. The addition to the free channel marks the first time CoComelon programming will be available outside of YouTube.
“At CoComelon, we’re driven by being able to engage families with entertaining and educational content that makes universally relatable preschool moments fun,” said Jay Jeon, Creator/Founder, Treasure Studio, Inc. “We are thrilled to launch with Roku today to make our popular programming available to Roku fans everywhere. Roku shares our deep commitment to creating positive content environments for children and brings a unique ability to engage and promote programming to audiences especially within The Roku Channel. This partnership is an important component of our strategy to be everywhere our audience is today.”
CoComelon is a channel offering nursery rhymes and children’s songs, set to videos that help preschoolers learn letters, numbers, animal sounds, colors, and more. The channel will be added to the Kids& Family section of the The Roku Channel.
“CoComelon is beloved by tens of millions of children around the world and is a natural fit for our growing selection of content available to the millions of families who are increasingly turning to The Roku Channel every day for both entertainment and educational content,” said Rob Holmes, VP of Programming and Engagement, Roku. “CoComelon joins a robust line-up of children’s programming within our Kids & Family experience and we could not be more excited to welcome their incredible streaming content to The Roku Channel.”
The Kids & Family section of The Roku Channel launched last fall and has since grown to include over 20,000 TV episodes and movies. To watch CoComelon content and much more, visit The Roku Channel.
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