Are You Ready for the Six-Second Ad?

Ads have always been growing and changing. Now something new is once again in the works. For some time the idea of a six-second ad has been around, and it seems Fox has decided to jump in with both feet and try them out.

This week Fox Networks announced that it will not only use “unskippable” six-second ads on YouTube but also roll them out on its cable networks. You will also find these six-second ads on Fox’s streaming apps such as Fox Now.

“One of our biggest priorities at Fox Networks Group is figuring out the best way for a brand to reach a consumer that captures the right kind of attention,” said David Levy, FNG’s executive vice president of non-linear revenue. “We’re excited to deploy this new format.”

The hope is these ads will grab your attention and keep it just long enough that you won’t get bored.

“Since we piloted this format last fall, we’ve seen on YouTube that six seconds is both long enough and short enough,” said Tara Walpert Levy, vice president of agency and media solutions at YouTube and its parent company, Google. “It’s great for on-the-go users who appreciate the succinct message, for creatives who appreciate the constraint, and for brands who value the consistent results.”

What do you think of the six-second ad idea? Leave us a comment and let us know.

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11 Responses to Are You Ready for the Six-Second Ad?

  1. Jared Cheeseman June 23, 2017 at 5:35 pm #


  2. tommyr June 23, 2017 at 5:35 pm #

    I’m sick of ALL ads. Especially on AM radio AND TV.

    • Bruce Wayne June 24, 2017 at 4:25 am #

      I’m more worried by the fact that you listen to AM radio.

      • fratermus June 25, 2017 at 7:27 am #

        tommy didn’t say he was listening to music.

      • tommyr June 26, 2017 at 8:23 am #

        I listen to NEWS. The number of ads per minute or two is disturbing.

  3. Diane U June 23, 2017 at 7:25 pm #

    Can’t even remember the last time I watched Fox.

  4. Sunflower June 23, 2017 at 7:41 pm #

    Six seconds is both long enough and short enough….for what? Is it subliminal advertising?

  5. chuck_fu June 23, 2017 at 10:37 pm #

    I have had my finger trained to hit mute for years the second an ad comes on go for it I still won’t watch

  6. Bruce Wayne June 24, 2017 at 4:26 am #

    The main question is how many ads will run during a commercial break if each ad is six seconds.

    • CX1 June 26, 2017 at 11:17 am #


  7. fratermus June 25, 2017 at 7:27 am #

    The TiVo-friendly G.E. One Second Theater ads were delightful. And 6x shorter.